A good catalogue answers before the customer asks

Describe the choice people actually make

A customer does not browse your internal stock codes. They want to know whether this is the right size, model, duration or service for them. Start the title with the distinction that matters. Put supporting details in the description and use categories that a new visitor can understand. Avoid using the same vague title for several genuinely different offers.

Build for the counter and the website

An electronics shop may sell several charging cables that look almost identical. The connection type and length matter more than a decorative name. Review the same item from the staff and customer viewpoints: can each person choose without opening a separate chat? For bookable work, replace product specifications with clear duration, resource and service information. The principle is the same, but the required facts differ.

Put it into practice

Use clear names, correct categories and complete customer-facing details. A product, a service, a resource and a digital item have different setup needs.

1. Open the catalogue and choose the correct product, service or experience type. Select the relevant category.
2. Add the title, description, images, price and applicable options. Review required duration or resource fields for bookable items.
3. Save and reopen the item, then inspect its visibility in the appropriate branch and published catalogue.